TBK The Blissful Key Partners with IWG to Revolutionize Flexible Workspace Solutions in Egypt

TBK The Blissful Key has announced a strategic partnership with global workspace leader IWG through its HQ brand. The collaboration aims to develop state-of-the-art, flexible office spaces, starting with the La Vida Maadi project, Invest-Gate reports.

This partnership represents a major shift in Egypt’s office space market, capitalizing on IWG’s 30+ years of expertise in the field.

Moreover, IWG operates under renowned brands, such as Regus, Spaces, Signature, and HQ. It has a network of over 4,000 locations across 130 countries and a strong track record of success in projects worldwide.

Commenting on the partnership, Ali Al Shourbany, Chairman of TBK The Blissful Key, said: “Our relationship with IWG through its HQ brand strategically aligns with our efforts to develop the real estate sector in Egypt. Integrating IWG’s global expertise into TBK’s project portfolio will create flexible and scalable work environments to meet the growing demand for such spaces. I am confident this partnership will deliver exceptional value to our clients by addressing the market’s evolving needs.”

Furthermore, the first collaboration will be the La Vida El Maadi project, a three-story administrative building covering 2,000 sqm. The building will feature co-working spaces, private offices, meeting rooms, event spaces, and advanced technological infrastructure to foster a dynamic and productive workspace.

Youssif Nageb, Regional Director for IWG Egypt, noted: “There is a strong demand for flexible workspaces in Egypt, particularly among startups and small businesses. This strategic partnership with TBK The Blissful Key directly addresses that need, offering cost-effective, scalable, customizable office solutions that help drive business expansion.”

Notably, this collaboration is expected to be a key driver in the growth of modern workspaces in Egypt.